Privacy Policy

SmarterRent is the data controller for the personal data described in this policy. You can contact us at ClientCare@SmarterRent.co, or by post at The Bridge Workspace, Richmond, London, TW9 2RD.

We collect information you give us and information collected automatically, including:

• Contact details — your name, email address and phone number.
• Enquiry details — the property, dates, budget, requirements and messages you share with us (including via our chat assistant).
• Account details — if you create an account, your sign-in details and saved favourites.
• Usage data — pages visited and interactions, collected via cookies and similar technologies.

We use your personal data to:

• Respond to your enquiries and manage bookings or viewings.
• Provide and improve our services and website.
• Send service messages and, where you have agreed, marketing.
• Keep records and meet our legal and regulatory obligations.

We rely on: your consent (e.g. marketing and non-essential cookies); the performance of a contract or steps to enter one (e.g. handling a booking); our legitimate interests (e.g. running and improving the business); and legal obligations.

We do not sell your personal data. We share it only with trusted service providers who help us operate (such as hosting, email, analytics and payment providers), with landlords or property partners where needed to handle your enquiry, and where required by law.

We use cookies and similar technologies as described in our Cookie Policy.

We keep personal data only for as long as necessary for the purposes above and to meet our legal obligations, after which we securely delete or anonymise it.

Under UK data protection law you have the right to:

• Access the personal data we hold about you.
• Ask us to correct or delete it.
• Object to or restrict our processing, and withdraw consent.
• Request a copy of your data in a portable format.

To exercise any of these, contact us at ClientCare@SmarterRent.co. You also have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk.

We take appropriate technical and organisational measures to protect your personal data against loss, misuse and unauthorised access.

We may update this policy from time to time. The current version is always published on this page.

Questions about your data or this policy? Contact us at ClientCare@SmarterRent.co.